MUELLER: MUELLER, SPECIAL COUNSEL, WITCH HUNT, COLLUSION, BARR, SUBPOENA
OPIOID CRISIS: OPIOID, SACKLER
PAID LEAVE: FAMILY LEAVE, MEDICAL LEAVE, PARENTAL LEAVE, MATERNITY, PATERNITY
SOCIALISM: SOCIALISM, SOCIALIST
SPACE FORCE: SPACE FORCE
TAX: TAX, FAIR SHARE
TRADE: NAFTA, USMCA, TRADE DEAL, TARIFF, HUAWEI
UBI: UNIVERSAL BASIC INCOME, FREEDOM DIVIDEND
VOTING RIGHTS: VOTING RIGHT, POLL TAX, VOTER REGISTRATION, VOTER ROLL
Candidate Facebook Spend by Topic, by Week
Google Search Interest by Candidate
Have a feature request? Shoot us a note at email@example.com. Here's what's currently on the roadmap:
More comprehensive spend data. Including Independent Expenditures, Party Committees, House and Senate races.
Geographic search data. Breakdown of interest in each candidate by state.
Deeper ad classification. Additional topics and an analysis of the 'type' of ad (donation, email signup, etc.).
Bully Pulpit Interactive
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2020 Tracker Methodology
Ad spend data is drawn from the Facebook Ad Library Report (which includes Instagram) and the Google Transparency Report (which includes all Google properties, notably Search and YouTube).
Spend numbers include official campaign spending. For Donald Trump, we include the sum of Donald J. Trump for President and the Trump Make American Great Again Committee as it is a joint fundraising committee of the RNC and Donald J. Trump for President. Otherwise, we do not currently include PAC or other money spent on behalf of a candidate.
Demographic and Geographic data is estimated from the Facebook Ad Library API. Based on the spend ranges provided by Facebook for each creative, we project an actual spend number as a proportion of the total reported weekly spend.
Topics are classified based on keyword searches. Ad spend data is projected in the same way as Demographic and Geographic data.