2020 Campaign Tracker

Facebook Spend by Demographic (est.)


Weekly spend by demographic

Top-spending Candidates by Facebook Ad Topic (est.)

Topic Facebook Spend Over Time

Facebook Spending by Topic (est.)

  • EVENT: EVENT, RSVP, TOWN MEETING
  • REPRODUCTIVE RIGHTS: ABORTION, REPRODUCTIVE JUSTICE, REPRODUCTIVE RIGHTS, RIGHT TO CHOOSE, WOMEN'S HEALTH, PLANNED PARENTHOOD
  • BIG TECH: BIG TECH, FACEBOOK, AMAZON, GOOGLE, APPLE
  • CHILDCARE: CHILDCARE, CHILD CARE, DAY CARE, DAYCARE
  • CLIMATE: GREEN NEW DEAL, CLIMATE CHANGE, GLOBAL WARMING, ENVIRONMENT, CLIMATE, CARBON, COAL, EMISSIONS
  • COLLEGE AFFORDABILITY: COLLEGE AFFORDABILITY, STUDENT LOANS, STUDENT DEBT, STUDENT LOAN, STUDENT DEBTS, FREE COLLEGE, UNIVERSITY, DEVOS, TUITION
  • CRIMINAL JUSTICE: POLICE, MARIJUANA, PRISON, CRIMINAL JUSTICE, JAIL
  • DARK MONEY: CITIZENS UNITED, DARK MONEY, SPECIAL INTEREST, SPECIAL-INTEREST, CORPORATE PAC, SUPER PAC
  • DEBATE: DEBATE, STAGE
  • ECONOMY: ECONOMY, JOBS
  • ELECTORAL COLLEGE: ELECTORAL COLLEGE, NATIONAL POPULAR VOTE
  • FAKE NEWS: FAKE NEWS, PROPAGANDA
  • FOREIGN POLICY: REGIME CHANGE, WARMONGER, WAR POWERS, IRAN, AFGHANISTAN, IRAQ, VENEZUELA, MILITARY
  • GUN VIOLENCE PREVENTION: GUN, GUNS, COLUMBINE, PARKLAND, SHOOTING, BACKGROUND CHECK, SHOOTER, SCHOOL SHOOTING
  • FUTURE OF WORK: ARTIFICIAL INTELLIGENCE, AUTOMATE FREIGHT TRUCKING, AUTOMATION, ROBOT
  • HEALTHCARE: HEALTHCARE, HEALTH CARE, MEDICARE, OBAMACARE, AFFORDABLE CARE, ACA, HOSPITAL, INSURANCE, MEDICAID, PHARMACEUTICAL, PHARMA
  • HOUSING: HOUSING, RENT, HOME PRICES, FORECLOSURE, FORECLOSE
  • IMMIGRATION: IMMIGRATION, WALL, BORDER, MS13, MS-13, IMMIGRANT, ASYLUM, MERIT-BASED, CHAIN MIGRATION, MEXICO, GUATEMALA, HONDURAS
  • IMPEACHMENT: IMPEACH, IMPEACHMENT
  • ISRAEL: ISRAEL, PALESTINE, GAZA, JERUSALEM, NETANYAHU, ILHAN OMAR, GOLAN
  • LGBTQ: LGBT, TRANSGENDER, EQUALITY ACT, GAY, LESBIAN, BISEXUAL
  • MINIMUM WAGE: MINIMUM WAGE, LIVING WAGE
  • MUELLER: MUELLER, SPECIAL COUNSEL, WITCH HUNT, COLLUSION, BARR, SUBPOENA
  • OPIOID CRISIS: OPIOID, SACKLER
  • PAID LEAVE: FAMILY LEAVE, MEDICAL LEAVE, PARENTAL LEAVE, MATERNITY, PATERNITY
  • SOCIALISM: SOCIALISM, SOCIALIST
  • SPACE FORCE: SPACE FORCE
  • TAX: TAX, FAIR SHARE
  • TRADE: NAFTA, USMCA, TRADE DEAL, TARIFF, HUAWEI
  • TRUMP: TRUMP
  • UBI: UNIVERSAL BASIC INCOME, FREEDOM DIVIDEND
  • VOTING RIGHTS: VOTING RIGHT, POLL TAX, VOTER REGISTRATION, VOTER ROLL
  • BIRTHDAY: BIRTHDAY

Candidate Facebook Spend by Topic, by Week

Google Search Interest by Candidate

Upcoming Features

Have a feature request? Shoot us a note at media@bpimedia.com. Here's what's currently on the roadmap:

  • More comprehensive spend data. Including Independent Expenditures, Party Committees, House and Senate races.
  • Geographic search data. Breakdown of interest in each candidate by state.
  • Deeper ad classification. Additional topics and an analysis of the 'type' of ad (donation, email signup, etc.).

Bully Pulpit Interactive

We’re a modern communications agency for candidates, causes, and brands. Reach out at media@bpimedia.com if you have any questions about the 2020 Tracker, and learn more about us at www.bpimedia.com.

2020 Tracker Methodology

  • Ad spend data is drawn from the Facebook Ad Library Report (which includes Instagram) and the Google Transparency Report (which includes all Google properties, notably Search and YouTube). Spend numbers include official campaign spending. For Donald Trump, we include the sum of Donald J. Trump for President and the Trump Make American Great Again Committee as it is a joint fundraising committee of the RNC and Donald J. Trump for President. Otherwise, we do not currently include PAC or other money spent on behalf of a candidate.
  • Demographic and Geographic data is estimated from the Facebook Ad Library API. Based on the spend ranges provided by Facebook for each creative, we project an actual spend number as a proportion of the total reported weekly spend.
  • Topics are classified based on keyword searches. Ad spend data is projected in the same way as Demographic and Geographic data.